SINGAPORE: $26,000 cocktails; the world’s only night-time Grand Prix race; and tax incentives galore make the tiny city-state a magnet for the international media and entertainment world. Read why it is a haven for investors and online pirates alike
ROCKABOX: The endless number of digital-ad formats overwhelming the Internet has inspired this UK digital content, marketing and tech firm to invent a patented format to help brands’ message stand out; the CEO and CCO explain how
ADIDAS GROUP: Its successful creativity marketing for the London 2012 Olympics and tactics for the 2014 FIFA World Cup have established Adidas as a fearsome global sports brand; it is also turning into a media owner and champion of culture
THE BILLION DOLLAR BLAST: Serge Taborin is doing the once unthinkable: successfully integrating local-newspaper assets into next-generation digital media for a UK regional newspaper publisher. But if the Archant Digital Ventures boss had billions to spare, his devotion to sports would benefit – Chelsea FC, soccer-themed video game developers and Sylvester Stallone, take note!
In the Full Edition Discover… New Digests: The Latest Investments in the Creative Sectors: Film, TV, music, architecture/ design, out-of-home entertainment, books/print, ads & marketing, sport, games, fashion/luxury, photography/art, copyright.
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