ENTERTAINMENT: Investments by UK entertainment retailers to encourage fans to engage with artists’ works are not given enough credit by content owners, declared executives from ERA (Entertainment Retailers Association) on 24 February.
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FILM/TV: It publishes glossy colour magazines to reflect the high-end standards offered by its hotels. Now, conglomerate Marriott International hopes to replicate the same brand messaging by taking on Hollywood.
FILM: Post BAFTA and pre-Oscars, MediaTainment Finance is looking ahead at the movies (not necessarily the award-winning ones) to watch out for in 2015.
ADVERTISING: The following 15 individuals or groups combine innovative use of legacy and digital media, plus a dash of entertainment, to make their work engaging. Should appeal to advertisers searching for new ways to hook consumers…